George&Co. helps brands build stronger connections with women through powerful, authentic content that speaks to their lives now. We rely on our unique combination of experience, editorial instinct, market research and data insights to understand what inspires women, what keeps them up at night, what makes them angry and what lights their fire. We know they care about which brands they engage with, and what those brands are all about. We help our clients in CPG, retail, non-profit and publishing use content to drive results through customer engagement and loyalty.

 
 
Photo by May Truong

Photo by May Truong

George&Co. is led by Lianne George, former editor-in-chief of Chatelaine and Director of Lifestyle Content for Rogers Digital Content & Publishing. Under her direction, Chatelaine underwent a radical digital and business transformation, reaching record-high ComScore results and retrenching its position as Canada’s #1 women’s media property. She was awarded the Grand Prix Editor of the Year at the 2018 National Magazine Awards. Previously, she was the founding editor of The Grid, Torstar’s locally beloved and internationally acclaimed Toronto media brand, and held senior positions at Maclean’s and Canadian Business.



SERVICES
 

• 360° CONTENT CONSULTING AND STRATEGY

• BRAND IDENTITY, VOICE AND STYLE

• MULTI-PLATFORM CONTENT CREATION

• SOCIAL MEDIA STRATEGY

• ANALYTICS AND AUDIENCE INSIGHTS

 
 

Some of our clients