After what seems like an eternity of flustered-housewife commercials and sex-sells stereotyping, women are no longer in thrall to Mad Men trying to sell us a stale ideal of womanhood. Social media has radically changed the way women communicate, organize and advocate and the industry, at last, is responding: Public transit ads now project images of women in all different shapes, colours and sizes, and cosmetics brands produce makeup in 40 skin tones instead of eight shades of white. A generation of mom blogs has decimated the myth of all-bliss-all-the-time motherhood. Women’s Health vowed to stop using “Bikini Body” and Allure dropped the term “anti-aging.” Social media has pushed women’s own voices to the forefront and their the patience for tired old marketing tropes about what they should want is pretty much gone. So, what is the secret to what a woman wants? Surprise! There’s no secret. Everyone is a little different. But here’s a good place to start: Ask her.
Recently, George&Co. conducted an original survey to gauge women’s feelings about 11 essential subjects. Here’s what our respondents had to say about: